You can’t fix what you can’t see.
Most companies don’t have a strategy problem. They have a structural problem. The Critical Factors Management System identifies exactly what is in the way — and builds the operating architecture to remove it.
If any one of these is broken, nothing else matters. All four are assessed in the Structural Exposure Diagnostic.
The Critical Factors Management System was developed across three decades of direct work inside companies from startup to $100M. Not theory. Not observation. Thirty years of diagnosing structural conditions from inside the machine.
Most companies don’t fail from lack of effort. They stall from structural conditions that effort alone cannot resolve — unclear authority, misaligned execution, strategic direction that lives only in the owner’s head, and financial signals that obscure rather than illuminate.
CFMS doesn’t consult. It diagnoses, prescribes, and builds — leaving behind a self-correcting operating system that runs without depending on us, or on you. The result is optimal sustainable increase in profitability and a company worth significantly more when the time comes.
“A doctor who prescribes without diagnosing isn’t being helpful. They’re being fast.”
— David G. Kinney“Everything still runs through me and I can’t figure out why.”
“We keep growing but our margins keep shrinking.”
“The same problems keep coming back no matter what we do.”
“I can’t get my team to execute without me in the room.”
“We’re doing more volume and making less money.”
“I know something is structurally wrong. I just can’t name it.”
Thirteen questions. Fifteen minutes. Within 48 hours, a written report that identifies exactly what structural conditions are governing your company’s performance — no consulting, no recommendations, no ongoing obligation.
This is not a report you receive. It is a threshold you cross. The moment you pay, you enter a system. The diagnostic is the door.
Findings only. Zero recommendations. Zero consulting. What you do with the clarity is your decision.
The diagnostic tells you what is costing you. The Blueprint tells you how to stop paying it.
Is your strategic objective documented, measurable, and embedded in how your organization actually makes decisions?
Where is decision authority real versus symbolic? Where does it break down, and what does that cost you daily?
Are your people executing against the strategy, or against whatever seems most urgent on any given day?
Are your financial signals telling you what is actually happening — or only what the aggregate numbers allow you to see?
Secure payment · Intake follows confirmation · 48-hour delivery
Every engagement follows the same sequence: structural exposure before prescription, prescription before implementation. We never skip steps. Each phase creates the demand for the next. Nothing is assumed beyond what you authorize.
Four foundational domains. Findings only. Delivered in writing within 48 hours. No recommendations. No consulting. Structural clarity only.
$1,500Prescriptive roadmap for the four domains surfaced in the diagnostic. What to build, in what order, owned by whom. No ambiguity.
$3,500All ten structural domains assessed. A complete map of the entire organization — every fracture, every compounding condition. Findings only.
$5,000Prescriptive roadmap for all ten structural domains. A custom-built operating architecture for the entire organization. No open questions.
$15,000–$20,000Done-for-you. The Critical Factors Management System built and installed inside the company. Handed over as a self-correcting operating system.
$25,000–$50,000Ongoing structural oversight as the company grows. The system stays calibrated. The owner stays focused on what only the owner can do.
$2,500–$5,000/month“The systematic approach and process allowed us a way of bringing out everyone’s unique and hidden talents. He has helped us to create a clear and unified Vision for executing optimal profitability.”
Whether you’re evaluating the diagnostic for your own company or exploring it as a service you can bring to your clients, the right conversation starts with understanding what the system actually does.
Thirteen questions. Fifteen minutes. Within 48 hours, a written Structural Exposure Diagnostic that tells you exactly what structural conditions are holding your company back. No consulting. No recommendations. Just structural clarity.
Begin the Diagnostic →The partner program is built for advisors, CPAs, and attorneys who already have client relationships and want to deliver structural clarity as a premium service — without building the methodology themselves. We support the engagement. You own the client relationship. Your brand. Your conversation. Your terms.
Learn about the Partner Program →This is not a referral arrangement. Partners don’t send clients to us. They deliver the diagnostic themselves — under their own brand, to their own clients, inside their own relationships. We provide the methodology, the infrastructure, and the findings report. They provide the trust.
CPAs, attorneys, financial advisors, business consultants, and executive coaches who already have ongoing relationships with business owners in the $5M–$50M range. The diagnostic is most valuable when delivered by someone the owner already trusts.
The Structural Exposure Diagnostic — 13 questions, findings across four foundational domains, delivered in writing within 48 hours. Partners present the findings to their clients directly. The report carries the CFMS methodology and the partner’s professional relationship.
The diagnostic infrastructure, intake process, findings generation, and report delivery. Partners do not build or maintain the methodology. They license it. Every engagement is supported by the same system that produces every other CFMS diagnostic.
Remains entirely with you. Your brand. Your conversation. Your terms. The CFMS is the engine. You are the relationship. Partners determine how they present the diagnostic to their clients and how they position it within their own service offering.
If you work with business owners in the $5M–$50M range and want to understand how the partner program works in practice, start here. This is a conversation, not a sales process.
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What used to require weeks of on-site analysis is now delivered in writing in 48 hours. The framework is the same. The delivery is faster. The clarity is identical.
David G. Kinney developed the Critical Factors Management System across three decades of direct consulting work inside companies from startup to $100M — turnaround, growth, and exit. The CFMS encodes that pattern recognition into a systematic, repeatable diagnostic process.
The platform is system-driven, not personally branded. David gave birth to the system. The system delivers his knowledge consistently, at scale, without requiring his presence in every engagement.
13 questions. 15 minutes. A written report in 48 hours. $1,500.
Diagnosis first. Always. →